Sphere is currently integrated into over 50,000 leading sites and is live on over 2 Billion monthly article pages across the web.Sphere’s contextual matching technology is an industry benchmark. The core technology is a patent-pending process utilizing Sphere’s proprietary Content Genome. The Content Genome was developed specifically to deliver high-precision, low-cost (automated) related content delivery in dynamic online publishing and news environments.
Unlike other solutions, the Content Genome does not require a taxonomy or training — Sphere can index any text artifacts, or media with associated text, and generate related content out of the box. Integration time on the publishers’ side is minimal, no additional meta-data is required.
Sphere has a broad range of partners including A-list publishers, micro-publishers (i.e., BIG blogs like TechCrunch) and Blogs.