Despite intense needs among broadcasters, advertising agencies and other brand-focused enterprises to manage graphics, video, and audio through complex, enterprise-wide business processes, most Digital Asset Management (DAM) technology fails to meet customer requirements for workflow and rights management, according to research recently released by CMS Watch, a vendor-independent analyst firm that evaluates content technologies. These findings are released in conjunction with The Henry Stewart Digital Asset Management Symposium in London, June 25th & 26th, where CMS Watch Principal and lead analyst for digital asset management, Theresa Regli, is speaking.

Added Alan Pelz-Sharpe, lead analyst for Enterprise Content Management and author of The ECM Suites Report 2008, “This isn’t only the case with DAM, but even with some ECM suites that boast workflow and business process automation as a core competency.” Adds Pelz-Sharpe, “DAM may need to take its cue from other systems by more actively embracing services-oriented architectures, which allow for better integration with major BPM tools.”

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