DAM Vendor celum Expands Globally.
At this year’s customer and partner event celumsummit2010, Michael J. Kräftner announces the opening of branch offices in France, Italy and the USA. celum has about 400 customers in 40 countries. Over 350.000 users worldwide rely upon the celum software solutions to centrally and efficiently manage their media items and data and thus benefit from significant cost savings in communication, marketing and sales.
“Industry analysts rate celum as being one of the top five enterprise digital asset management solutions worldwide,” says Michael J. Kräftner. “celum is a global company with over 100 sales partners in 20 countries and 5 continents. In the last quarter alone, celum signed partner contracts with triumph in India, Pinesoft in China, Global Technologies in Italy, Softasuperstore in Finland and with Carey Digital in the USA.”
The conditions right now are optimal for expanding globally. In many industries, communication, marketing and sales departments are under enormous pressure to reduce costs. The central management of media items and data within a company, along with the increased use of video and the online generation of print media, quickly have a positive and measurable impact on a company’s profits. In the first quarter of 2010, celum was able to increase sales by 60% over the strong performance achieved during the same period in 2009. Order intake rose by an impressive 300%.
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