Dynamic Publishing Market to Grow at More Than 20% as Organizations Invest in the Digital Media Valu

DAM News Staff

15 years ago

“The market will continue to grow as decision-makers gain knowledge about

dynamic publishing,” explains Mukul Krishna, Global Director of the Digital

Media practice at Frost & Sullivan. “Organizations will invest in solutions

realizing synergies formed with related technologies in the digital media

value chain, as well as seek reduced organizational expenditures and

time-to-print reductions.”

MOUNTAIN VIEW, Calif., Nov. 2 /PRNewswire/ — The total world dynamic

publishing market’s revenue was $330.7 million in 2006. The market exhibited a

compound annual growth rate (CAGR) of 20.4 percent, with a 15.6 percent

revenue growth increase from 2005. Substantial growth will occur in both EMEA

and Asia Pacific with CAGRs of 25.3 and 24.5 percent, respectively. The United

States and Latin America will also grow at a healthy compound annual growth

rate of 15.4 percent.

The dynamic publishing market, which includes page layout and publishing

platforms, creative publishing solutions and tools, and technical publishing

solutions and tools, exhibits strong revenues and is poised for substantial

growth. In 2006, revenue totals for the page layout and publishing platforms

segment totaled $230 million, with a CAGR of 19.1 percent. The creative

publishing solutions and tools segment will grow at a CAGR of 21.6 percent,

measuring $24.5 million in 2006. The technical publishing solutions and tools

segment totaled $76.2 million in 2006, and will grow at a 20.6 percent CAGR

during the forecast period.

Frost & Sullivan defines dynamic publishing as a value chain of software

products that enable the creation, repurposing and publication, and delivery

of content across a variety of medium. Dynamic publishing can be provided as

an on-premise client-sever model or hosted as software as a service (SaaS).

Dynamic publishing plays an integral role in the shift towards organizational

enterprise content management (ECM), integrating with software including

marketing process optimization solutions (MPOS) and digital asset management

(DAM). Dynamic publishing product suites enable the entire process of content

acquisition and creation to final channel delivery. Input into dynamic

publishing solutions includes PDF, XML, SGML, and HTML. Heavy reliance on DAM

allows for access to neutral organizational content, which can be utilized for

the creation of PDF, websites, product brochures, manuals, and technical

publications.