EDITSHARE AND AUTOMATIC DUCK TEAM UP TO SIMPLIFY, STREAMLINE SHARED WORKFLOWS BETWEEN AVID AND FINAL CUT PRO
Instant, automated file format and sequence translation enables Final Cut Pro and Avid editors to share same media, with timelines in tact, from a single storage space.

Boston, MA – April 20, 2009 — EditShare®, the technology leader in cross platform collaborative editing and shared media storage systems,
announced today it has partnered with Automatic Duck to solve workflow productivity issues for postproduction facilities and editing workgroups collaborating on shared media files across disparate editing platforms. As a result of this technology partnership, EditShare is integrating key timeline translation technology from Automatic Duck’s Pro Import FCP and Pro Export FCP solutions into EditShare’s Flow Universal Media File technology. EditShare’s unique Universal Media File technology allows a single media file to be used simultaneously by Apple and Avid editors. The resulting integration enables mixed Avid and Final Cut editing environments to instantly access and edit media files, with entire timelines in tact, from a single pool of media files. This development eliminates the time-intensive, productivity draining process of exporting, re-linking, re-connecting, transcoding and re-importing media – a workflow typical in multi-platform, collaborative environments. This is a tremendous time saver; enhancing overall collaboration. The newly integrated solution will be demonstrated at NAB 2009 (April 20 to 23 in Las Vegas, NV) on the EditShare stand (SL6420).

“Many facilities feel they have to choose which editing application they go with. This strategy limits the talent pool as editors are typically aligned with one application over another. The new Automatic Duck and EditShare integration means that editors can build mixed application environments without the limitations of proprietary systems,”
explains Andy Liebman, President and founder of EditShare “Under the new workflow, the senior editor can work on Avid while the assistant editor logs projects on Final Cut. No extra steps needed to edit the same media. You can truly use the editing application you want to,”.

“There’s a simple reality facing editors – editing applications don’t talk to each other, and we created Automatic Duck to solve that issue,” added Wes Plate, president of Automatic Duck. “EditShare was founded on a similar premise; there was no easy way for editors in a workgroup to share media files. Partnering with EditShare on this initiative enables us to build on our original vision, taking the notion of simplifying workflows between applications and extending that value to the collaborative, shared media workgroup environment.”

EditShare Complete Collaboration The Storage and XStream Series are part of the EditShare Complete Collaboration line of products which provide shared media and collaborative workflows – from ingest through production to archive. In addition to the Storage Series and XStream Series, the Complete Collaboration line includes EditShare FLOW and EditShare Ark.

Designed for the industry’s leading editing and compositing products from Adobe, Apple, Assimilate, Autodesk, Avid, Digidesign, Digital Vision, and Sony, EditShare storage servers, including the ultra-performance XStream series, allow all connected workstations to capture, access and share in real time a common pool of media files. Regardless of application or platform, source material, work in progress and finished packages are shared and instantly available to all users on the EditShare network. EditShare is also the only solution that provides full Project Sharing among both Apple and Avid editing workgroups. EditShare servers connect via Gigabit or 10 Gigabit ethernet.

FLOW Ingest captures up to four channels of media and associated metadata, storing each channel in up to three formats simultaneously and outputting a proxy for fast retrieval. No background transcoding is required and files are available immediately for editing. EditShare’s unique Universal Media File technology allows ingested media to be shared and used by editors working on both Avid and Apple editing applications.

FLOW Browse simplifies media cataloging, search and retrieval within EditShare shared storage environments. Users can quickly locate media among hundreds of thousands of clips on the EditShare media spaces. From FLOW Browse, users can update metadata, log clips, and drag and drop media to Avid and FCP bins.

FLOW Ingest and Browse are fully integrated with EditShare’s Storage Series as well as the ultra-performance XStream Series for high-volume, high-demand environments.

EditShare Ark provides a full range of very cost effective, disk-based solutions for backup, mirroring and archiving needs. While Ark systems are not generally usable for realtime editing, in a crisis situation where something has happened to a facility’s main EditShare storage, Ark Disk Based Storage can be “activated” and used to complete mission critical work while the primary storage is repaired.

About Automatic Duck
Automatic Duck is the pioneer of Timeline Integration Engine technology and leads the content creation marketplace with powerful solutions for seamless, comprehensive timeline translation capabilities between Avid, Adobe After Effects, Combustion, Discreet Smoke, Final Cut Pro, Motion and Quantel via XML, OMF and AAF. For more information on Automatic Duck’s unique Timeline Integration Engine technology, please visit www.automaticduck.com.