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Effective DAM Process Integration Requires Smart Metadata

Effective DAM Process Integration Requires Smart Metadata.

Most of us apply various forms of metadata when we create or manage content. This metadata helps make our brilliant creations findable. But text-based content has life easy — search engines can also accurately index it. So findability is not so big of a challenge for text assets and parsable documents.

But the content we manage is not all text-based or parsable. We use a lot of opaque assets like video, audio and images. Indexing technologies cannot (yet) effectively crawl these items directly — they must rely on theexplicit application of metadata in order to derive the semantics and context which make the assets findable.

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