Equilibrium Releases MediaRich for MOS for Associated Press ENPS V.7.0 and Other MOS Compliant Newsr

MediaRich For MOS Is The Only Video Transcoding and Visualization System ?That Is MOS Compatible

Enables Creation of Web Ready Media While Integrating With MOS Protocol Devices

RAI AMSTERDAM, NETHERLANDS, IBC Booth 7.D31, and SAUSALITO, CA – September, 11, 2009 –Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced the release of MediaRich for MOS which is compatible withAssociated Press ENPS V.7.0. Together, EQ and ENPS help streamline newsroom production of online content through tight integration ofEquilibrium’s MediaRich for MOS Server. Existing ENPS customers may download a thirty-day trial version of MediaRich for MOS by contacting either Equilibrium or the Associated Press.

Equilibrium’s MediaRich works with ENPS and other MOS compliant newsroom servers to automatically transcode production quality video for web use. This tight integration enables production and distribution of text and media content to the web using the same, seamless drag and drop workflow available in the past only to broadcasters. In addition, for each video or one of hundreds of recognized filetypes MediaRich for MOS automatically creates thumbnails, animated GIFs, as well as proxy images and videos.?

With Equilibrium’s optional connector to MOS, the MediaRich Server can integrate with virtually any MOS compliant systems including Associate Press ENPS to create faster, more versatile, and more interactive video-to-the-web workflows. MOS is a open, reliable, and widely-adopted network protocol for linking news production systems such as ENPS with broadcast equipment; enabling journalists to see, use, and control a variety of devices including audio / video servers and editors, still stores, character generators, prompters, automation systems, content distribution systems and services, and special effects devices. ?

Equilibrium’s MediaRich for MOS connector prepares content automatically for web deployment. After news organizations have posted their footage to the web, the videos can be deployed to any device, anywhere using Equilibrium’sEQ Network Ad-Per-View Software as a Service.

“Equilibrium is very pleased to connect our patented scalable media processing server technology to ENPS MOS to drive on-the-fly news video out to the web to meet growing consumer demand for anywhere, anytime access to news and information,” commented Sean Barger, CEO of Equilibrium. “By helping news operations and stations everywhere to automate processing and delivery of web video while simultaneously providing visualization of all assets in the pipeline, station news operations can save on labor costs and increase advertising revenue at the same time.”?

IBC attendees are invited to see a demonstration of Equilibrium’s MediaRich for MOS for Associated Press ENPS in the Associated Press Booth 7.D31.

About MediaRich for MOS
MediaRich for MOS is an indispensable tool for the digital media world that features a scalable, high-volume media distribution and repurposing engine. It enables newsrooms to automatically create, process and auto-assemble graphics, audio and video files dynamically from original source files and then deliver them to websites, wireless and portable devices.

MediaRich offers dynamic, on-demand, massively scalable asset processing and templating on a wide array of documents, images, CMYK files and video frames up to HD in size. These can be processed and deployed without pre-processing and without the need to create a proprietary format. It provides the ability to view over 300 image and video formats on demand.

Running Order Control
ENPS dynamically builds and controls a Running Order playlist within MediaRich for MOS. Changes to the Running Order in ENPS result in immediate changes to the sequence of media objects queued for playout by MediaRich for MOS.

Item Status
MediaRich for MOS. sends real-time status information during playback and other functions that are displayed through ENPS writers and producers in real-time. This includes the use of a minimum set of standard status messages which enable color coding and the automated movement of the ENPS timing bar.

Media Thumbnails and Preview Video
MediaRich for MOS provides thumbnail images and proxy video which are closely integrated within the ENPS Story display and editing windows.

Story Send
MediaRich for MOS uses the full body of text within ENPS documents, including all media pointers and custom metadata. It also dynamically tracks the sequence of Stories and Assignments within active ENPS Running Orders and Assignment grids.

Media Awareness
MediaRich for MOS sends ENPS a description of the media it stores.The description contains structured metadata and a pointer to the media object. This information is used by ENPS to return media in search results. Pointers are used to link media to ENPS documents, including Stories, Running Orders and Assignments using simple drag and drop workflow.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released DeBabelizer®, the first automated graphics processing software. EQ spearheads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. Equilibrium is a Microsoft Gold Partner.To learn more about Equilibrium and its products, please visitEquilibrium, EQ Network or the EQ blog.

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