Wicked Tuna, one of NatGeo’s most popular series, began its third season earlier this month. Set is scenic Gloucester, MA, Wicked Tuna follows the stories of Bluefin Tuna fisherman in one of the United States’ most historic seaport towns. These fishermen have been fishing all their lives, struggling to make ends meet, but with one goal – landing one of these giants of the sea. And if they succeed, a single Bluefin Tuna could land them $10,000 or more at market.
As the team prepared for Season 3, they faced a number of challenges. The biggest challenge for the team was evolving the campaign – how to take the story line, which essentially hasn’t changed, and not only make it compelling for fans, but also to bring in new viewers and expand the audience. They decided the best way to do this was to create a stunning, head-turning, visual campaign using innovative technology, shooting techniques and stunning effects in post production to help bring the story of these seasoned, weathered fishermen alive.
In this Behind The Scenes look at the making of the Season 3 Wicked Tuna campaign, watch how the Evolve IMG team combined creative thinking and innovative production technology to create a visually stunning, immersive campaign to launch the new season…
Wicked Tuna Behind the Scenes from Andy Baker on Vimeo.