Createasphere’s Digital Asset Management Conference is an industry-leading summit series for anyone working in asset management. Today that’s virtually everyone, whether they’re content creators, production professionals, digital archivists, marketers or C-level executives.

One of those C-level executives helped deliver the keynote for the event and was able to share some of his thoughts around what DAM means to individuals, organizations and the industry as a whole. Kevin Cochrane, Chief Marketing Officer at OpenText, joined Andy Jacobs, VP, Global Chief Technology Officer/Director-Global Partnerships, MRM, and Dan McGraw, Founder & President, Seven Dials Media, to discuss how DAM is the core infrastructure and glue for so many different departments, processes and people across an organization.

In this exclusive interview he goes into detail about some of the topics that were discussed during the keynote as well as what the present and future of DAM looks like for everyone.

Interview with Kevin Cochrane from Open Text from Createasphere on Vimeo.