Vin Di Bona, creator and producer of “America’s Funniest Home Videos” (AFV), has opened the doors to his world-class collection of premium UGC clips for the first time in its twenty-five year history. Fully curated and meta-tagged for ease of use – Home Video Licensing (HVL) makes this extensive library available for clip licensing across all platforms, ranging from feature films to internet marketing to national TV campaigns to live events and trade shows.

Fueled by Di Bona’s legendary library, the long-awaited clip licensing platform is now live and available to industry users, according to FishBowl Worldwide Media, the production company founded by Di Bona and entertainment industry veteran Bruce Gersh. FishBowl created Home Video Licensing in response to the increased demand for premium UGC for use in entertainment, advertising, social marketing and corporate media.

Built in collaboration with T3 Media, HVL provides a unique video clip licensing platform that makes it easy and time-efficient for companies and footage researchers to search and download from its vast library of content:

•  Each clip is carefully curated and meta-tagged for maximum discoverability and classification by genre, action and emotion
•  Users can search by target demographics including ethnicity, subject and age group
•  Clip selections may be easily emailed for client review and master content files can be instantly downloaded for greater project efficiency.

Top-tier brands have already taken advantage of FishBowl’s clip licensing services in a variety of ways, including Samsung Electronics, Suddenlink Communications and TDC Games. Samsung’s keynote address at CES 2013 featured a humorous short video promoting Samsung Image Processor Technology. HVL provided a number of viral cat clips to the project, illustrating the exponential growth of online data with Samsung’s warning message that “cats are only getting cuter.”

Sarah Treiber, Marketing Manager at Suddenlink Communications, employs clips from HVL for a series of television promotions. She explains, “Home Video Licensing’s clip collection provides humor to all of our quarterly campaigns and HVL’s search services allow us to easily and more efficiently find clips that better engage our target audiences. Our popular clip campaigns allow us to break through the clutter with a clever twist on how ‘Life can be hard’ but Suddenlink makes it easy. We have had great success with these spots.”

According to Larry Balsamo, President of TDC Games, “We chose ‘America’s Funniest Home Videos’ as the ideal property for TDC Games to launch our new line of Scan Games. Home Video Licensing gave us the tools we need to develop this mobile app interactive video guessing game, the first of its kind. Access to this unique library of content was invaluable to us, not only for clip research but also for clearance and creative solutions.”

Yolanda Seabourne, Director of Licensing at FishBowl says,“For years I’ve been asked if the clip library is viewable online and it’s been awkward saying ‘No.’ I’m thrilled that I can now answer ‘Yes’ to that question. I love helping craft a message through video. HomeVideoLicensing.com is a tool to help us craft your message more efficiently.”

HVL is but one component in a suite of additional services for the management and cultivation of User Generated Content. Through a collaboration of best-in-class partners including a video platform through T3 Media, a video uploader application from Kaltura and an automated signature rights tool provided by DocuSign, FishBowl services will offer a turn-key solution to those industries who can benefit from experienced clip management and rights and clearance solutions. HVL’s extensive UGC library will also provide the video foundation for brands and other projects looking to create consumer engagement through video in social media. In addition, FishBowl will provide production expertise for international affiliates looking for customized local programming.

“HVL builds on the legacy of AFV and other user-generated content by providing the fastest way to find, filter and download content for use in commercials, videos, social media and more,” said Bruce Gersh, President and CEO. “FishBowl has found success utilizing our library and packaging content for YouTube and television properties. Now, by working with our technology partners, we can more effectively offer the same for brands and content creators, providing a fast, easy way to find and download targeted user-generated content like never before.”

In addition to providing clip licensing and other content solutions for brands, FishBowl Worldwide Media has also found success in content creation for web and television properties. Most recently, the truTV network green lit Fishbowl’s “Upload With Shaquille O’Neal” – a web-turned TV show featuring the retired basketball star scouring the internet for funny Web videos. Its Digital division also leveraged the library, launching the hit web series, CuteWinFail, which is ranked in the YouTube Comedy Channel Top 20 with more than 90 million video views and YouTube channels Petsami, the largest pet channel on YouTube and Toddletale, which features baby and toddler programming.

Users can visit http://www.homevideolicensing.com to learn more.

ABOUT FISHBOWL WORLDWIDE MEDIA
FishBowl Worldwide Media is an independent production company founded in 2010 by entertainment industry veterans Vin Di Bona and Bruce Gersh, with the creative team led by Susan Levison. This next generation studio is a transmedia storyteller, developing properties for television, digital platforms and brands by partnering with marketers, digital companies and ad agencies in addition to the Hollywood creative community. FishBowl Worldwide Media is headquartered in Los Angeles. http://www.fbwmedia.com

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