A mix of stills with animation, Cinemagraphs are one of the hottest trends in web design, moving from a technical curiosity to advertising tools. Now creating them becomes easier, with Cinemagraph Pro 2.

Available only for Mac, although a version for Windows 10 was suggested to me as viable in 2015, Cinemagraph Pro, winner of a 2014 Apple Design Award, makes the creation of cinemagraphs easy and fast. Simply import a video, select a still frame and paint motion directly on the screen. Your cinemagraph instantly comes to life. Export in broadcast quality or upload to flixel.com and easily share with the world. Cinemagraph Pro for iOS transform your iPhone, iPad or iPod Touch into an amazing mobile cinemagraph studio. Capture a scene or import a video, and paint motion to reveal your cinemagraph. Add text, filters, effects and then instantly share on social networks or the web in gorgeous HD.

Now comes Cinemagraph Pro 2. Flixel says it took “the top-rated, pro-level cinemagraph creation tool and updated it with a fresh new interface and advanced video editing tools that we know you will love.” And the company says that “these new changes are just the beginning. Cinemagraph Pro 2 will continue to quickly evolve with regular updates”.

A new user interface makes editing faster and easier than ever, as it unifies all editing modes. You now Mask, Trim, Loop and apply Presets to your cinemagraphs all within the same mode. You’ll be amazed at how this improves your workflow and saves you time. But that’s not all, as powerful new video transformations enable cinemagraphs of different shapes and sizes.

Cinemagraph Pro 2 offers key video transformations including zoom, flip, straighten and our most requested feature ― crop. You can now easily create cinemagraphs of all shapes and sizes for ads, web, social media, digital displays, television and more.  There are also new tone curve colour adjustment options, meaning  Cinemagraph Pro 2 eliminates the need to use other video editing tools. Easily adjust blacks, shadows, highlights and more to quickly create the perfect look and feel for your cinemagraphs.

When it comes to sharing, Flixel increased the number of HD embeds included with Flixel Cloud memberships from 10,000 per month to 100,000 per month. That’s 1.2 million included views per year. Flixel Cloud  is the only purpose-built platform for hosting and streaming cinemagraphs.

According to Flixel, the Flixel Community has thousands of members and touches every continent with enthusiastic and highly engaged users. More importantly, the 500,000+ cinemagraphs created and shared by the Flixel Community demonstrates to the world that cinemagraphs have taken their place alongside photography and video as the next great visual medium.

Flixel used the feedback of that community to improve Cinemagraph Pro with features and integrations with key partners like Adobe that improve workflows and enable many new ways to create and use cinemagraphs. The new step is represented by Cinemagraph Pro 2, which is free for those who have a Flixel Cloud Web+Apps membership. Those who have only bought a license for Cinemagraph Pro, can purchase an upgrade for $99.