Forrester Study Says Consumers Want More Engagement, but Companies Are Falling Behind

A recent Forrester study showed that today’s consumers expect companies to create engagement across multiple channels, and that many brands are failing to meet that demand. Forrester’s Stephen Powers says that brands that without an asset management process will wind up with production, and ultimately brand inefficiencies. Read more about how DAM and other management tools are stepping in to help marketers create greater efficiency and value.

A recent Forrester study showed that today’s consumers expect companies to create engagement across multiple channels, and that many brands are failing to meet that demand. Forrester’s Stephen Powers says that brands that without an asset management process will wind up with production, and ultimately brand inefficiencies. Read more about how DAM and other management tools are stepping in to help marketers create greater efficiency and value.

Continued atForrester Study Says Consumers Want More Engagement, but Companies Are Falling Behind | Digital Asset Management Solutions Software | North Plains Systems.