National Geographic and MetaCarta Introduce CartaLens Solution

Fuses MetaCarta’s Geosearch Technology With Secure, Flexible Digital Asset Management

SAN ANTONIO, TX–(Marketwire – October 22, 2007) – GEOINT 2007 Symposium — National Geographic Maps and MetaCarta®, Inc., the leading provider of geographic search and referencing solutions, today announced CartaLens, an innovative geospatial digital asset management solution for georeferencing, managing, retrieving and delivering digital assets. Unlike other digital asset management solutions that only manage structured content, CartaLens is able to search and retrieve location-based information from both structured content and a broad base of digital content such as photos, video, audio and documents, enabling users to fuse digital assets with maps and metadata in a collaborative and interactive viewing environment. CartaLens is being showcased at the GEOINT Symposium in San Antonio, Texas, on October 22-24, 2007, in Booths #341 and #617, and will be showcased in the USGIF Interoperability demonstration.

CartaLens makes it possible for organizations and decision makers to efficiently create a focused set of geospatially relevant information from the vast volumes of available information in their libraries, files and across the Web. The solution is ideal for companies, agencies and organizations that have extensive and distributed repositories of mixed content as it creates new opportunities for revenue by repurposing assets in new ways and delivers information when and where it is needed as assets become locationally aware. These target organizations include defense and intelligence agencies, news and media companies, energy firms, public safety agencies, insurance firms and online travel organizations.

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