Gravity Systems Represent New Benchmark for Advanced Asset Management for Broadcast News

ORLANDO, FLORIDA & MEXICO CITY, MEXICO – Solid State Logic’s Gravity Media Asset Management Systems are wowing the crowds at both InfoComm 2009 and Telemundo 2009. Born from a universal desire for intelligent media management and video content production for IPTV and broadcast playout, Gravity’s web based Service Oriented Architecture (SOA) forms the basis of a core networkable asset management system. Gravity is format independent, media independent, hardware independent, scalable and expandable. The Gravity platform is built on industry standard protocols and leverages the latest IT developments to deliver stunning improvements in workflow and performance in a cost effective single solution package.

“The hot buzz word concept at Telemundo is asset management and the reaction to Gravity has been very positive,” says Andrew Quinn, quality assurance engineer and demonstration artist for SSL DV Limited, at the systems integrator Excelencia en Comunicaciones Tecnología booth at Telemundo 2009. “People are very impressed with how Gravity is able to deftly transcode media into multiple formats while the editors are working on a program piece. They appreciate the inherent power this gives a news broadcaster in terms of quickly getting a project on air. The close integration with Apple’s Final Cut Pro is also garnering a lot of attention.”

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