Untitled documentAfter the successful event at the Marriott Marquis in New York 2008, Henry Stewart Events are pleased to announce our Call for Papers for Los Angeles 2008.

We welcome session/speaking proposals from subject matter experts and practitioners willing to deliver either a 40 minute case study or sit on an executive panel session.

The Digital Asset Management and Marketing Operations Symposium, Los Angeles, will take place at the Renaissance Hollywood Hotel, Hollywood, (10-11 November)

Please take a look at the 2007 AGENDA

Topics and sessions can include but are not limited to the following:

Digital Asset Management & Workflow Automation

• DAM for Broadcast, Entertainment and Emerging Media
  – We are seeking case studies from organizations who are exploiting new media channels
• DAM for Publishing
  – Including new media, for example,eBooks
  – Dynamic ad placement
• Mobile Content
• Implementing a successful Metadata and Taxonomy Strategy
  – Developing an advanced metadata and taxonomy strategy
  – XMP schema development
• Developing an Effective Enterprise Search Strategy
• Digital Rights Management
• How to Deploy/Redeploy DAM
• Integrating DAM with Distribution Tools to Build an Effective Digital Supply Chain
• Automating Creative Workflow with DAM
• DAM for Pharmaceutical and Biosciences
• Enterprise Content Management

Marketing Operations Best Practice

• Marketing Optimization
• Marketing Automation: MRM deployment
• Forecasting and Planning – effective forecasting and planning; building this into your MRM deployment
• Campaign Optimization – automating workflow
• Marketing ROI and Dashboards
• Change Management
• Marketing Procurement
• Marketing and Brand Asset Management
• Marketing Analytics
  – methodologies of analytical techniques
  – the business applications of analytic technqiues
• Customer Insight
  – building effective customer-facing strategies
  – Web 2.0’s impact on customer insight

If you are interested in speaking at either of these events, please contact me as soon as possible – as there are limited sessions available, time is of the essence.

We will be accepting submissions until August 1, 2008.