Henry Stewart Occasional Papers: Enterprise Marketing Management

Index:

What is EMM and why does it matter?

Dave Sutton, Author, Enterprise Marketing Management: The New Science of Marketing

Putting in all together: Strategies for implementing an enterprise marketing management strategy

Mayer Becker, Director of Enterprise Marketing Management Solutions, MarketSphere Consulting

Getting your data in order: An information approach to the perfect customer experience

Andrew Smith, Head of Analytics, Acxiom

Business intelligence: Developing winning segmentation strategies

Duncan Ross and Edouard Servan-Schreiber, Directors of Advanced Analytics, Teradata

Marketing resource management: Driving rapid, measurable business value

Brad Bohrer, Senior Director of Strategy and Product Marketing, Unica Corporation

Marketing asset management: Making assets actionable and engaging

John Thomson, President and CEO, Saepio Technologies

Onboarding systems: Utilizing automation technology to create, nurture and maintain customer relationships

Will Schnabel, Vice President and General Manager of International Markets, Silverpop

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