A DAM is an investment. What is an organization gaining from the implementation and utilization of a DAM? Are you getting a continued return on your investment? If you don’t know, you are probably not getting much from your DAM right now or you may not be using much either. This can be fixed.
A DAM is made to yield ROI if used properly. The benefits may be a combination of both hard costs and soft costs.
Posted by Henrik de Gyor on February 2, 2009
A DAM is an investment. What is an organization gaining from the implementation and utilization of a DAM? Are you getting a continued return on your investment? If you don’t know, you are probably not getting much from your DAM right now or you may not be using much either. This can be fixed.
A DAM is made to yield ROIifused properly. The benefits may be a combination of both hard costs and soft costs.
Realistically,if you have a DAM, you’ve invested time and money into it. You obviously want to get your money’s worth on a regular basis, right? Originally, one group or one department may have needing a DAM when you first got it.If more people knew what DAM could do for them, they would want to use it too!That is a GOOD thing (We’ll talk about budgets and sharing the costs later). Sharing the use of the DAM across departments and groups can bring more ROI as long as you have some governance behind this ’spreading the wealth’ with the DAM.
About that governance part, you do want some control over who does what with the DAM because the last thing you want to happen is afree for allnordumping groundfor everyone garbage withno ordernor metadata. That is a very bad thing. It is worse than ‘garbage in, garbage out‘. In the case of a DAM, it is often ‘garbage in and garbage stays in‘. This is because people rarely revisit the metadata of assets once it has been imported to the DAM and the simple lack of metadata makes finding assets much, much harder.Your DAM is only as good as its metadata.
Continues @http://anotherdamblog.wordpress.com
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