How the Web Is Changing Fashion Marketing in 2010.
The fashion industry functions much like your least favorite high school clique: A leader boldly undertakes something new, a few imitators cautiously follow suit and the rest then clamber to participate before the trend dies out.
The same pattern has emerged so far this year, as brands sample new digital and mobile technologies to market to and engage with consumers. In particular, brands took to location-based social networkFoursquare
In addition to campaigns, fashion brands released a significant amount of behind-the-scenes content on a regular basis, ranging from blurry mobile snapshots of runway models for quick distribution overFacebook
Continues @http://mashable.com/