By Danny Brown
Despite the doom and gloom of the last quarter in 2008, online sales still totaled over $25 billion last year. Leading online analysts comScore noted that while these figures represented a drop from 2007, unique visitors to retailer websites actually increased by 5%. So, less spending but more visits—which means you need to be ready for these visitors.
What Do You See?
Visual attraction is still one of the best marketing and advertising tools available, and what could be better than video advertising? It’s instant, it’s attention-grabbing and it shows your product better than any still image ever could. So why are so few retailers using video advertising?
According to a recent survey, less than a quarter of retailers are using video advertising on their site. While this number is growing (it’s viewed as more important than social media use and search engine marketing), there still seems to be a wait-and-see approach. Reasons? Cost and time. Yet are these reasons valid?
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