The Hollywood Post Alliance is a trade association that promotes the exchange of information between post production professionals. They host several events throughout the year that help us stay on top of our game. The biggie is the annual “Tech Retreat” February 14 – 17, 2012 in Indian Wells, California (near Palm Springs). Unlike NAB which is the grandaddy of all things film, television and radio, this event focuses on the issues and technology that we face in post. For an example of the rundown this year, check out their extensive program.

This is a great event for finding out where we are at, and where we are heading in our industry. At past events many new technologies have been “previewed”. Sony’s F65 camera and OLED monitors are a good example of this. Since this event is attended by many of the luminaries of our industry, manufacturers also use it to fine tune their products based on feedback they receive here. (Check out Adam Wilt HPA Tech Retreat at last year’s event)

I will be attending this year and posting updates here to the “Editing Post” blog. If you can swing it, you should be there also.

Disclaimer: I’m attending the HPA Tech Retreat on a press pass, which saves me the registration fee. I’m paying for my own transport, meals, and hotel. No material connection exists between myself and the Hollywood Post Alliance; aside from the press pass, HPA has not influenced me with any compensation to encourage favorable coverage.

The HPA logo and motto were borrowed from the HPA website. The HPA is not responsible for my graphical additions.