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Completing the DAM puzzle
Another benefit of examining the workflow and current practices is identifying wasteful redundancies. This is the time to streamline work practices, eliminating duplicate steps – and duplicate copies of content, which can reduce storage requirements.
Because workflow discovery involves multiple departments, expect conflicts. Resolving disagreements in how work moves through a facility will improve efficiency and accountability. Although departments may initially disagree about what constitutes the best workflow, consensus among all players is important.
Buying DAM software and simply laying it over a facility as homebrew automation can be done, but that solution misses out on the full potential asset management has to offer. Success typically requires the combination of good technology and an experienced systems integrator or an in-house IT/engineering team that can implement the right software to support the desired workflows. Combining the management of digital assets with an organization’s business operations is the key to creating an efficient profit engine. However, this engine can only be enabled by leveraging an open and robust architecture that is tightly interfaced with an organization’s specific workflows, legacy systems and third-party applications.
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