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Is Digital Asset Management a temporary task?

Some people believe Digital Asset Management (DAM) is a temporary task. However, I would caution them with the following questions to truly answer this question for themselves.

Are you only accumulating digital assets on a temporary basis?

Posted by Henrik de Gyor on August 5, 2010

Some people believe Digital Asset Management (DAM) is a temporary task. However, I would caution them with the following questions to truly answer this question for themselves.

The answers to these questions are likely the same. What is the word I am looking for? No.

There are exceptions, of course:

  1. You could live in cave with no internet connectivity (and happen to read this blog on printed paper)
  2. More likely, you really did not stop to think about it that way. (And that’s okay because this blog was written to help inform you.)

Read on and I will explain further.

One of my poll questions asks, “How do you use a DAM?”

The results are quite clear. DAM is mostly used for both archive and production purposes.

Another of my poll question asks, How often do you add assets to the DAM?

Those results are quite clear as well. Since most people answered daily or weekly, it seems DAM is an ongoing task. Sometimes, it is even a constant business need.

If we have multiple projects with several production cycles creating or acquiring more digital assets and this is ongoing on fairly regular basis, where does the temporary task of digital asset management fall in the equation?

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