Is Marketing the Evil Empire? | UX Magazine.
UX Magazine attended the 2011 IA Summit in Denver this year to interview conference speakers and attendees. In this video, interviewees respond to the question:
Is Marketing the Evil Empire?
We were expecting to get at least a couple of embittered responses, but instead found consistent opinions that marketing is misunderstood and should be treated as a partner rather than an adversary.
Continues @http://uxmag.com