Is Social Media Marketing Worth The Effort? | Penn Olson.
Social media marketing is a double-edged sword. Brand managers no longer control 100% of a company’s brand image. It encompasses both the company’s actions and consumers’ voices. Social sites, forums and blogs are avenues for people to voice their likes and dislikes about certain products.
But with all that said, is social media marketing worth pursuing? Or would it be better to stick with the traditional guns? I will discuss 3 aspects to explain why social media can be very well worth it. But bear in mind that this is a very general discussion and does not apply to any industry in specific.
1. Impact
Let’s make a comparison with traditional media. A hundred views on each media message would give the following results:
Social media: 100 views x 30 = 1,500 potential customers
Traditional media: 100 views x 10% = 10 potential customers
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