GISTICS Academy Presents
Optional pre-conference and post-conference tutorials led by Michael Moon, President & CEO, GISTICS and widely acclaimed thought leader, analyst, and workshop facilitator.

An Introduction to Digital Asset Management
Immersive, personalized tutorial in mapping business strategy and organizational requirements to improve productivity, reduce costs and speed time to market of published content and reusable media.

PRE-EVENT AFTERNOON TUTORIAL
Sunday 9 November, 2pm to 5pm

Many first-time DAM projects begin with flawed assumptions and unrealistic expectations, calling attention to the need for a solid grounding in the fundamentals of how to design and provision complex technical systems and, in particular, digital asset management systems.

This practical ‘how to’ tutorial establishes a foundation for understanding DAM as a business-productivity strategy, enhancing the ability of participants to compare and contrast various technical systems as well as to assess whether their firm should build, buy, rent, or by-pass the purchase and deployment of on-premise software applications or, alternatively, subscribe to an on-demand software-as-a-service.

Consider this session as an essential full-immersion for managers or directors driving a new DAM initiative. It will cover:

Fundamentals
Asset types: Understanding the 9 essential types of digital assets and how to manage them
Metadata: Discovering the pivotal role of metadata in transforming content and files into true digital assets
Life cycle of digital assets: Defining the eight phases and 55 asset activities that comprise the life cycle of digital assets

Enterprise or Department Applications
Content management: Learning how true DAM systems support automation of Web content publishing
Enterprise and dynamic publishing: Integrating DAM to expand traditional publishing systems to support multi-channel, multi-format and cross-media publishing workflows
Metadata management: Understanding how DAM supports faceted taxonomies, thesauri, semantic tags, permissions, rights management, and business policies

DAM Services
DAM services group: Establishing an operational business framework for governance and maintenance of the digital asset lifecycle
Asset-creation workflows: Optimizing the authoring, capture, acquisition processes and workflows for the creation of digital assets, metadata, and accountability in publishing and DAM service workflows
Digital masters: Learn how this special class of assets optimizes workflow automation and cross-media distribution

DAM Systems and Technologies
Types of DAM systems: Analyzing workflow, department, and enterprise DAM systems
Systems integration: Discovering the right mix of professional and technical services and who best provides them for a particular DAM system and operating environment
Content value chain: Integrating DAM with upstream editorial systems and downstream content databases, text mining engines, and web content managers.

Facilitator
Michael Moon, President & CEO, GISTICS

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