Kodak Clicks With Social Media Success
by Amber Naslund
Social media is a hot topic among companies right now, from startups to the Fortune 500. Should we do it? What does it take to do it well? And where do I start?
Kodak has invested people, energy, and two years of dedicated effort into building its social media program—with great success. This summer, Chief Blogger Jenny Cisney traveled to The 2008 Olympic Games in Beijing, armed with her Kodak Digital Camera and her laptop.
Jenny posted to the Kodak “A Thousand Words” blog each day to detail her experiences and share her photos. Her posts covered everything from the opening ceremonies to Beijing culture to how Kodak produced hundreds of thousands of accreditation badges for the Games.
While many Olympic-focused sites detailed event results and medal tallies, Kodak’s blog provided readers a behind-the-scenes look at the people and a human perspective on the Games
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