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LaCie Rugged XL: A Resilient, High Capacity, Hard Disk for Creative Desktops

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* Modeled after award-winning LaCie Rugged Hard Disk, design by Neil Poulton

* Tough and durable aluminum casing, with external and internal shock absorbers

* Performance hard drive with Hi-Speed USB and eSATA interfaces

* Complete software bundle for easy formatting and backup

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Today LaCie announced the Rugged XL, a super-sized expansion to LaCie’s award-winning line of Rugged hard drives. Showcasing more than just its extra-large exterior, the Rugged XL doubles capacity to 1TB, and will surely amplify the style of any creative desktop.

Rugged XL leverages the design and durability of the popular Rugged drive, offering aluminum casing for superior protection on your desktop, as well as the signature orange rubber sleeve. Taking advantage of the Rugged’s reputation for resilience, the Rugged XL also features an internal bumper and heat dissipating features, making the LaCie Rugged XL able to withstand the challenges and blunders that can occur on anyone’s desk.

Suited for speed-intensive applications or for large-scale backups, the Rugged XL is versatile and compatible with both Mac and PC environments. In addition, it supports two key interfaces: Hi-Speed USB for universal compatibility, and the extreme speed of eSATA 3Gb/s. The new drive also includes a complete software bundle for easy formatting with LaCie Setup Assistant, as well as Genie Backup Assistant software for Windows users and Intego Backup Assistant software for Mac users.

“Since the launch of the original Rugged drive, users have shared stories of admiration for the robust materials, functionality and design of the Rugged family of hard drives,” said Lise Manteau, Desktop Hard Disk Product Manager. “It was a natural progression to expand the Rugged family and offer customers the same durability and style in a solution suited for safeguarding data in the desktop environment.”

The LaCie Rugged XL makes a statement on your desktop, combining a durable design and colorful presence. Its warm orange LED strip on its underside underscores LaCie’s dedication to superior design and functionality. With its unconventional, uncomplicated, and usable design, the Rugged XL stands above other desktop solutions.

Availability
The LaCie Rugged XL will be available in a 1TB capacity, through the LaCie Online Store, LaCie Reseller+ or LaCie Storage Partner starting at the suggested retail price of $159.99 (excluding VAT). For more information, visit www.lacie.com.

About Neil Poulton
Neil Poulton was born in Thurso, Scotland. A graduate in Industrial Design from Edinburgh University and Milan’s Domus Academy, Poulton first came into public view in 1989 as the creator of “the ageing pens,” pens made from a “living,” wearing plastic that changes color and form with use. Today, Neil Poulton designs and develops best-selling, award-winning products for a variety of international clients including LaCie & Artemide. Since 1991, Poulton has lived and worked in Paris, France. www.neilpoulton.com

About LaCie
Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com

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