If you are meticulous about the management of your brand, you are highly likely to use adigital asset management systemto support your business branding initiatives. If you are meticulous about the management of your risk, you should be using the software-as-a-service model as the delivery method for the DAM system.

Why is the DAM SaaS method less risky than the installed? I was in beautiful downtown Madison, WI at the University of Wisconsin this morning and I was inspired to communicate the risks. Check out the video: