Liftoff is designed for busy filmmakers and production companies considering a hassle-free way to get into stock footage licensing — and those who have never considering getting into the stock business. “Many filmmakers have so much footage languishing on hard drives,” says George Georgeadis, manager of products for Dissolve and Liftoff’s creator. “Licensing it as stock is a great way to give that footage new life, plus generate revenue.”
The idea for the project is simple: the Liftoff program is available to exclusive contributors who aren’t selling stock footage elsewhere. They simply send Dissolve their hard drives or upload raw footage for review. Dissolve’s production team edits that footage into commercially viable clips, performs color correction and processing, provides keywords and metadata, and publishes the clips to dissolve.com — at no cost.
“Filmmakers love it because they can send us footage they don’t have time to process themselves,” says Georgeadis. “Typically, this is content they’ve already shot for their own projects: documentaries, travelogues, commercial spots, narrative films. In other words: not for stock.”
“Liftoff allows me to focus on doing what I love and do best,” says filmmaker Ryan Bouman. “The team at Dissolve respects my wishes for how my footage is presented and supports me as a filmmaker. It’s a great partnership. I can keep being a creative professional — and have a roof over my head at the same time!”
Premium collection
Liftoff isn’t simply an end-to-end production system for contributors. Starting this summer, clips from the program will be promoted to stock footage buyers under the Liftoff brand name as a premium collection fueled by the passion of its creators. “It’s a great time to join Dissolve and get in on the Liftoff program,” says Georgeadis.
Liftoff is, as mentioned above, a program from Dissolve. Dissolve is a stock footage and photography company founded by industry veterans from Getty Images, Corbis, Fotolia, iStock and Veer. They have been around for almost three years, building a high-quality, closely curated collection of footage and photography. Dissolve recently surpassed 1 million video clips, including about 150,000 clips that are exclusive to Dissolve.
To find out more about Liftoff visit contributors.dissolve.com/liftoff.