Live Streaming Video Is Growing By Leaps & Bounds.
Online video is incredibly popular, and owes a good deal of that popularity to its on-demand nature—users can watch what they want, when they want. However, there’s a growing market for the exact opposite type of video content: live streaming. Live streaming video is maturing at a pretty impressive rate, as several events this week have shown. There are more streams, more viewers, and more platforms for live streams than ever before.
And audiences are proving they’re willing to make exceptions to their online viewing habits when the live streams consist of the right type of content. It may take some time to figure out the content varieties that work best with online live streaming video, but a few are already becoming clear.
In recent weeks, we’ve seen record viewer totals for sports, concert events, and even a few animal-based broadcasts. And as distribution options continue to expand, live streaming is only going to grow.
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