Powered by the Thomson Reuters OpenCalais service, ActiveStandards is the first commercial application to help companies monitor and manage the “aboutness” of their web content.

London, UK – 5 May 2009: British pioneer of website compliance monitoring, Magus Ltd (http://www.magus.co.uk/), has announced the launch of ActiveStandards Aboutness Reports, a powerfulsemanticreporting toolset that enables companies to cost-effectively monitor and manage the content of their websites.

For companies with many web pages, or multiple sites, keeping track of content is a key governance challenge. How do you know what’s out there on your sites? How do you know if it’s accurate, up-to-date, on-brand, on-topic, and optimised for the search engines? Until now there’s been no easy way to answer these questions.

Magus’ new ActiveStandards Aboutness reports, powered by the OpenCalais service, address these challenges, giving companies an unprecedented level of visibility of their website content, and dramatically cutting the time required for day-to-day site management activities.

ActiveStandards Aboutness Reports are a powerful new addition to the ActiveStandards website compliance management toolset. Companies like Unilever, Shell, ING and Business Link use Aboutness Reports on a daily basis to effectively manage their web content, and resolve common content management challenges.

“We see this as the start of a true revolution in content governance,” said Simon Lande, CEO, Magus Ltd. “Semantic Web technologies are revolutionising the way people find and use information online. Our alliance with the Thomson Reuters Calais initiative enables us to leverage this technology to bring about a step-change in the way that companies monitor and manage their online content.”

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