According to the study, managing marketing compliance and brand consistency across business units and geographies are among the top priorities of marketing managers and CMOs in 2010. Many organizations continue to stifle efficiency and waste money on unproductive, decentralized marketing resource management processes. As organizations attempt to operate as efficiently and effectively as possible under volatile market conditions and often with fewer resources, MAM solutions empower sales and marketing teams to maximize return on marketing investments by centralizing and improving accessibility to approved marketing resources.
The report reveals what leading companies have been able to achieve through deployment of marketing asset management solutions, including:
- 24% average year-over-year increase in annual revenue compared to 2% increase in other companies
- 32% average year-over-year improvement in return on marketing investment compared to 4% average decrease for other companies
- 18% average year-over-year improvement in brand consistency compared to 2% improvement by other companies
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