Marketing Resource Management (MRM)

Marketing Resource Management (MRM) refers to applications that helps with the advanced planning of the marketing function and the coordination and collaboration of marketing resources. MRM products help marketing organisations create strategies, define objectives, and devise budgets.

By analysing your business practices within the Marketing Supply Chain, we provide real answers to specific problems of your organisation. Magnet Harlequin’s approach is to define current business practises, aligning these practices and commoditise elements of the marketing process. The result complements the creative process and increases productivity.

MRM applications allow the creation of reusable project information so that other marketers can take full advantage. As marketing projects proceed, MRM software helps keep the team notified of which stage of the critical path the campaign is on, who is responsible for the delivery and review of a given task, and who’s turn is next to perform a task.

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