Media Strategy Partners Implements Integrated DAM System for NBC's Coverage of the Olympic Winte

NEW YORK, Feb. 23 /PRNewswire/ — Media Strategy Partners, LLC (“MSP”), a leader in specialized Digital Asset Management (DAM) consulting services targeted at the broadcast and cable market, announced today that NBC, for its second Olympics broadcast in a row, has engaged its help in designing and implementing an integrated desktop DAM system for supporting its coverage of the XX Olympic Winter Games in Torino, Italy, February 10-26.

Working closely with NBC Olympics’ Engineering, IT and Production staff, MSP has architected, deployed and supported a multi-vendor solution that brings daily hundreds of hours of fully annotated, browse-quality MXF-wrapped MPEG-4 video, real-time, to the desktops of production users throughout NBC’s plant at the International Broadcast Center (IBC), as well as to NBC News producers located approximately one mile away. For the first time at NBC, these desktop video “proxies” at Torino are now additionally indexed automatically real-time by event results and scoring information that is immediately searchable.

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