Microsoft Takes Geotagging Mainstream With New Digital Photo Products
Pro Photo Tools and Expression Media 2 address digital photo organization issues through geotagging.
REDMOND, Wash., May 1 /PRNewswire-FirstCall/ — Microsoft Corp. today introduced two new products to help photographers manage their digital photos in a new way using location data, a process known as geotagging. Geotagging is an exciting new way to organize your digital photos that was previously available only to those with technical expertise.
Microsoft Pro Photo Tools make geotagging available for all photographers and can be downloaded for free at the Microsoft Pro Photo Web site at http://www.microsoft.com/prophoto. Today, Microsoft also released Expression Media 2, a new version of its digital asset management software, which is part of the Expression family of products for creative professionals. Expression Media 2 is designed to help reduce the amount of time required by photographers to manage and organize large collections of photos and other digital media, and it includes geotagging functionality.
“These two products really simplify the process of geotagging and organizing digital photos by location, even without a GPS device,” said Josh Weisberg, director of the Rich Media Group at Microsoft. “We’ll continue to look for ways to simplify features like geotagging that help keep photographers organized.”