“We have to know about our customers better because by 2012, it’s likely that75% of the contentwe interact with will be delivered to us based on what is known about us.” saysWhit Andrews, Vice President of Enterprise Search at Gartner.
“We’re All Publishers Now”
Andrews opened day two of theMarkLogic User Conferencewith a humorous story about how he struggled to use a GPS device to find the conference hotel.
His example was designed to illustrate the problems consumers have getting the right content, in the right format, at the right time — something many readers of this blog fully understand
Continues @http://www.cmswire.com