Nobody is Making Money Online from Susan Boyle Video (Yet)

Written by Frederic Lardinois

Unless you lived in an exceptionally dark cave in the last two weeks, you probably weren’t able to escape the Susan Boyle phenomenon. According to some metrics, over 100 million people have watched the immaculately edited video of the ‘frumpy’ 47-year-old’s performance on Britain’s Got Talent (BGT) by now. While this is most definitely an interesting cultural phenomenon, the Times today also reports that neither ITV, the network that shows BGT, nor YouTube have really been able to directly profit from this huge hit because the network and YouTube have been arguing about the terms of their advertising agreement.
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