Less than a month ago Autonomy and Interwoven—the brand new-ish dynamic duo—announced their first brainchild,TeamSiteintegrated with Autonomy’s Intelligent Data Operating Layer (IDOL) platform. This week, baby got an upgrade.

The Web Content Management Platformnow proudly integrates with multivariable testing (MVT) and closed-loop analytics capabilities. The combination reportedly makes it even easier for marketers to create, deliver, optimize and analyze websites.

Setting the Bar(?)

Autonomy Interwoven is the first software provider to offer a Web Content Management solution with such capabilities in a single process and view, which makes them kind of special.

By combining multivariable testing and Web analytics within TeamSite, both businesses and marketers benefit in several ways. On the business end, optimized websites for a better visitor experience and driving online conversions come into play. For marketers, the ability to review analytics data on the performance of their site, create and run tests to determine the optimal site experience and deliver content is available as well. Of course, it’s in being able to perform all of these functions within TeamSite that yields the gold:

Continues @http://www.cmswire.com