It seems that everyone has a question for me about NAB these days ….. usually “Is Adobe still going to NAB ?”.

The answer is simple — Absolutely !

The reason is also simple — it’s all about our customers. The opportunity to connect with over 100,000 customers and partners, share our thoughts on the business and hear their needs makes NAB the single most productive (and exhausting !) week in our year.

The broadcast industry is changing fast …. there are new technologies, new business models, new opportunities, and new challenges in every part of our customers businesses and workflows. We come out of NAB with new ideas and insights into where we can innovate to help our customers succeed — a critical set of decisions when the industry is moving so fast.

Our customers come out of NAB with new ideas about how they can make a rapidly changing industry less of a challenge, and more of an opportunity. They get a chance to see our technolgy in detail, and get their questions answered about how it fits in their workflows. They also get the chance to have their voice heard, to literally help shape the future of the tools they use and depend on every day.

Of course, our particular situation makes investing in NAB relatively easy. Adobe’s video tools business has doubled in the last two years, and now has leading market share, our Flash Media Server business is exploding, Flash video is the delivery medium of choice, and we’ve seen tremendous excitement around our beta of Adobe Media Player. Naturally when a business is growing this fast, it’s much easier to justify the time, energy and expense that a major trade show involves.

We also believe that our success is earned, and re-earned every single day. It is our passion for serving our customers, for their success and for being a part of enabling their creative vision to be realized that drives everything we do.

Over the last year we’ve innovated at an incredible pace, with new technolgies every quarter, enabling new levels of quality and performance for content delivery, offering exciting new possibilities for traditional production, for tapeless workflows, for mobile workflows, for interactive design, and much more. I’m looking forward to seeing you all at NAB, to being able to share the excitement we have for the ways we can help you succeed in our rapidly changing industry … and to learning more about where you’d like us to go next.

With so much innovation to share, and so many changes in our industry, the question isn’t whether we’ll be at NAB to meet with our customers and partners, but whether we can possibly fit so many good conversations and opportunities into a single week.

I for one am looking forward to trying.

See you soon !
Simon
Sr. Director of Product Management
Dynamic Media