New Innovation Contest from Procter & Gamble

Help us ignite an oral care revolution in America that significantly raises the awareness of the role oral health can have beyond the mouth. How would you get people to ‘modernize’ the way they brush their teeth? Join the contest and win one of several prizes all totaling $10,000 dollars.

The world-renown consumer goods company, Procter & Gamble, has recently launched a third innovation contest, “Help ignite a revolution in oral care in America!.” In this co-creation contest, P&G seeks innovative go-to-market ideas and visuals to launch its newest innovation in it’s family of power toothbrushes, while conveying the importance of oral care.

Background: Clearly the mouth is in many ways the “gateway” to the rest of the body. However, the mouth is often overlooked when people are looking to make a lifestyle change. After all, a healthy mouth is part of a healthy body. The newest Oral B power toothbrush innovation, DeepSweepTM not only removes plaque in hard-to-reach areas, but also combines the familiar brushing motion of a manual brush with the comprehensive power of advanced triple zone cleaning action, for an efficient and effective whole-mouth cleaning. Help us to increase awareness of the advantages of power brushing and continue the launch of this exciting new power brush with your innovative ideas and designs!

Join the community and share your innovative ideas. Visit www.cocreate-pg.com to get inspired and upload your ideas. The best entries have the chance to win monetary prizes up to $5,000, as well as non-monetary prizes such as gift baskets and vouchers.

“Ignite a revolution in oral care in America!” runs until June 30, 2013.

The contest is open to residents of the United States and Canada.