Pond5, the world’s largest marketplace for royalty-free video footage, today unveiled auto-tagging, a next-generation technology that is the first of its kind in the stock media industry.

Built with artificial intelligence, the pioneering feature automatically generates keywords for each photo and video uploaded to the Pond5 platform. The service better catalogs artists’media to help them increase sales and save time.

“We’re always looking for ways to make our contributors’lives easier,”said Pond5 cofounder and CEO Tom Bennett. “With auto-tagging, we’re helping them make more money while eliminating the most tedious part of the uploading process.”

The cutting-edge image-recognition software surveys videos and photos to determine the most effective keywords. Footage of a beachside sunset, for instance, might generate keywords like “beach,”“sunset,”“tropical,”and “waves,”among others.

Those tags make it easier for buyers to find relevant clips, and help artists make more money. Artists can still manually add keywords of their own if they prefer.

The technology is the latest innovation to make Pond5 the most artist-friendly media marketplace in the world. The company empowers artists to set their own prices and offers a 50% commission on each sale, more than twice the industry standard.

Pond5 is the leading marketplace for HD and 4K video footage, and recently released more than 80,000 free public domain stock footage clips and other media files, available for instant download and remixing.

Pond5

Pond5 is the world’s largest marketplace for royalty-free video footage. The company offers more than 3.6 million royalty-free stock video clips, along with more than 17 million photos, illustrations, music tracks, sound effects, motion graphics templates, and 3D models. Unlike traditional stock agencies, Pond5 empowers contributors to set their own prices. Contributing artists earn 50% on each sale—more than twice the industry standard. Customers pay only for the media that they need. Based in New York, with offices around the world, the company recently released 80,000 free public domain stock footage clips, stock photos, 3D models, and other assets on its website. Pond5 is a venture-funded company backed by Accel Partners and Stripes Group.