Birmingham City University: Media Asset Management

Profile

The module will increase awareness of the importance of Media Asset Management in small organisations.

Content

Asset Management

Different applications of asset management, creating reusable assets, information economics, managing assets within the production cycle.

Evaluating Existing Assets

Repurposing, reusing existing assets and revenue generation.

Elements of Asset Management

The principles of archiving, taxonomy and retrieval of assets.

Objectives

The module aims to:

• Acquaint you with a general awareness of the value of asset management.
• Provide knowledge of asset management technologies.
• Develop skills needed to evaluate and leverage additional value from assets.

Learning Outcomes

On completion of the module, you should be able to:

• Describe principles of media asset management and related technologies.
• Evaluate the media asset management needs of a small organisation.
• Employ media asset management principles and technologies within the media production life cycle.

Take it Further!

This short course forms part of the following Certificate(s) in Professional Studies

• CPS Media Production Management

http://www.bcu.ac.uk/tee/professional-development/media-asset-management

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