LongJump, a provider of highly customizable, interconnected
on-demand business applications, today unveiled application
programming interfaces that enable LongJump's platform to deliver a
powerful "Database-as-a-Service" (DaaS) offering. LongJump's new DaaS
offering enables companies to self-provision relational database
access and storage on-demand. Similar to Amazon's S3 on-demand storage
service, LongJump gives developers a compelling alternative for
housing their web-based applications. LongJump's DaaS provides a
complete environment for hosting a web-enabled database that's highly
secure while simultaneously cutting the costs and easing the hassles
for entrepreneurs and developers who would otherwise have to purchase
a database server, provision it, address data access and availability
issues, manage backup and replication issues, and tackle security and
data protection.

   "Businesses want unified web applications that help them manage
their critical business information and processes with increased team
communication and collaboration," said Pankaj Malviya, LongJump's
founder and CEO. "LongJump's Database-as-a-Service makes it possible
for businesses to access secure, customizable, and fully functional
business applications that are highly affordable. LongJump's
Database-as-a-Service is the next step along our vision to enable
dynamic business applications." Full Article at Reuters