Reshaping the Way Organizations Think About DAM

What Digital Asset Management Can Do For You
Many organizations are integrating DAM as part of their business-critical strategy for managing digital assets. They need dedicated solutions to help overcome operational and organizational challenges unique to them. DAM provides much needed centralization, optimizing workflow, virtual collaboration and seamless integration with other digital media applications so that there is minimal disruption to existing processes while maximizing business efficiencies. It ultimately helps organizations of all shapes and size work better, faster and smarter – giving them more time to focus on other mission-critical objectives

Reshaping the Way Organizations Think About Digital Asset Management
by Jhon Williams D
By definition, Digital Asset management (otherwise known as DAM) includes tasks and decisions relating to ingesting, annotating, cataloging, storage, retrieval, repurposing and the distribution of digital assets. DAM, in its earlier days, was referred to as optimizing, maintaining, thinning and exporting files. As digital libraries grew so too did the need to do more with the assets contained therein. DAM has since evolved to become an essential part of an organization’s business process for organizing rich media assets such as pictures, images, video and audio for storage, retrieval and distribution.

What Digital Asset Management Can Do For You
Many organizations are integrating DAM as part of their business-critical strategy for managing digital assets. They need dedicated solutions to help overcome operational and organizational challenges unique to them. DAM provides much needed centralization, optimizing workflow, virtual collaboration and seamless integration with other digital media applications so that there is minimal disruption to existing processes while maximizing business efficiencies. It ultimately helps organizations of all shapes and size work better, faster and smarter – giving them more time to focus on other mission-critical objectives.

Broadcast, Media and Entertainment
Primarily DAM is used by creative users including photographers, video editors, marketing and advertising professionals, to name but a few. So, DAM systems must integrate with all kinds of creative applications, allowing digital data to be quickly accessed, easy to manipulate in a collaborative environment and made available via simplified distribution. Other key benefits include streamlining internal operations, as well as the entire production environment; shortening editing cycles in post production and providing an end-to-end storage and management solution. DAM plays a vital role in media and entertainment businesses in innovating new designs, generating new sources of revenue or return on investment, and ultimately, in achieving high customer satisfaction.

Print and Publishing
DAM also helps print and publishing businesses in managing the assets that are created in image form like graphics and scanned documents layouts. DAM solutions manage various components of digital assets like images, photographs and their description data associated with them. DAM systems are a key component in identifying the most efficient way to get images, video, audio, pdf’s, InDesign, PPT’s, Excel, Word, EPS, GIF, and SVG files from where they are created and managed to their ultimate destination.

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