As a pilot for the entire group, Swiss based Ringier Axel Springer Media AG implemented WoodWing's digital asset management solution Elvis DAM at its site in Serbia. The company, a joint venture founded by publishers Ringier AG and Axel Springer AG to bundle their international activities in Central and Eastern Europe (CEE), creates newspapers, magazines and digital media and is market leader in the boulevard segment in CEE.

Evaluating several DAM systems to find a DAM solution to manage its currently 8 million assets for 550 journalists, the team faced a number of challenges such as a high diversity of devices and operating systems, very restrictive budgets and timelines and a very low headcount in general IT teams. The highest ease of use in everyday life was of particular importance, but pricing was also a critical factor.

Ringier Axel Springer Media finally selected WoodWing´s Elvis DAM. The complete implementation was done in 3 months and helps the company, among several other benefits, to save 10 hours per day and employee.

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