Samsung and DreamWorks Animation expand strategic alliance for more immersive 3D TV viewing experien by Courtney Howard

DreamWorks Animation and Samsung are partnering to expand the world of 3D, delivering greater access to DreamWorks Animation 3D content on the latest Samsung 3D television sets.

Courtney Howard

February 1, 2011

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Samsung and DreamWorks Animation expand strategic alliance for more immersive 3D TV viewing experien 4

Samsung Electronics Co. Ltd. and DreamWorks Animation SKG are joining forces to enable more immersive entertainment experiences in 2011. Consumers who purchase a new Samsung 3D TV will gain exclusive access to two of DreamWorks Animation’s new 3D Blu-ray titles, including Megamind. The animation studio and consumer electronics company also intend to explore joint research-and-development activities and expanded co-marketing initiatives throughout the year.

“As a technology leader, Samsung’s expanded alliance with DreamWorks Animation-recognized across the industry as a 3D entertainment innovator-marks our collective goal to offer consumers the best of technology and entertainment combined,” says Samsung Visual Display president Boo-Keun Yoon. “Through this mutual relationship, DreamWorks Animation is helping us to create an increasingly immersive home entertainment experience for audiences at a moment’s notice.”

“We have seen firsthand over the last 18 months why Samsung is the consumer electronics industry leader and a pioneer in bringing high-quality 3D experiences into the home in a meaningful way,” adds DreamWorks Animation CEO Jeffrey Katzenberg. “We look forward to continuing our valued strategic alliance and furthering our reach in enabling audiences to bring more of their favorite DreamWorks Animation content to life at home.”

The companies plan to work together on research and development of future technologies related to 3D TV and smart TV. In 2010, Samsung introduced its first 3D LED TV, and DreamWorks became ever more dedicated to delivering 3D films and Blu-ray discs.

The two companies plan to explore a new streaming 3D Video-On-Demand (VOD) service that would make DreamWorks Animation content, including trailers and promotions in both 3D and 2D, available for streaming via the 3D application for Samsung Smart TVs beginning in 2011.

The new VOD service aligns with Samsung’s goal of establishing a 3D ecosystem that provides a completely immersive and connected viewing experience for consumers, according to a spokesperson. The expanded relationship will also help DreamWorks Animation adapt its 3D home offerings to a new era of smart TV.