Are You Overloaded on Social Media? – Online Marketing Blog.

The onslaught of new social media sites has fundamentally changed the role of any marketing or communications professional. Every day millions of users are spendingsignificant periods of time on social networks. In 2010, social media use represented22 percent of the time spent online by users. The impact of social media on business cannot be ignored but how much is too much?

For many organizations, hiring a social media specialist isn’t a viable option due to budget constraints or the responsibility for managing the social media programs falls on the shoulders of the communications department. It’s a role often already filled with deadlines and juggling of priorities between internal and external efforts, media relations, content creation, meetings and more.

The bottom line: Don’t chase every shiny object in the marketplace. A quick search on “social networking websites” and a visit to Wikipedia gave me 201 options. Now sure, some of these are very small and specific to a niche but it’s interesting to look back at all the ideas that someone thought were brilliant and revolutionary for their time.

Continues @http://www.toprankblog.com