The University of Southern California’s School of Cinematic Arts is one of the leading media schools in the world. Founded in collaboration with the Academy of Motion Picture Arts and Sciences in 1929, the USC School of Cinematic Arts has fueled and mirrored the growth of entertainment as an industry and an art form. That explains why Sony Electronics Inc. and the University of Southern California (USC) School of Cinematic Arts announced a new partnership to help create the future of entertainment together by enhancing cinematic education.
According to Sony, beginning immediately, the USC School of Cinematic Arts will be adding a variety of the latest Sony Imaging equipment to their renowned course curriculum ranging from the Sony Cinema Line of cameras including VENICE 2, FX9 and FX6 models as well as the versatile lineup of Alpha mirrorless cameras. Further creative tools such as Pro Audio, high resolution displays and access to cloud services will be made available as well.
Sony will also utilize this partnership to help develop and improve their products and services based on customer feedback from students and faculty at the school. It’s a solution where everyone benefits, as it gives students access to the most modern technology in terms of filmmaking and gives Sony valuable information to better adapt its equipment to the needs of a new generation of filmmakers.
Additionally, this summer the School of Cinematic Arts will be adding a Sony Virtual Production studio featuring Sony’s latest Crystal LED B series. Beginning in Fall 2022, a best-in-class education experience for students around the virtual production landscape will be offered at the school. In addition to the collaboration on products, facilities and education, Sony has donated two million dollars (USD) to support the efforts of this new partnership.
Fueling creativity for next-gen filmmakers
“Sony’s products are the leading-edge technologies that drive ideas, inspire creativity, and inform the future of cinematic education. Our students are the future creative leaders of our industry, and this partnership will help give them the tools they need to fully realize their education goals and creative ideas,” said Elizabeth M. Daley, Dean of the USC School of Cinematic Arts. “We are so excited for the partnership with Sony to invest together in our students’ talent and in supporting the innovative cinematic creations of the future.”
“We’re thrilled to establish this strong partnership with the USC School of Cinematic Arts, one of the best film schools in the world with a long legacy of producing some of the top talent in the filmmaking industry,” said Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics Inc. “Our community is at the center of everything we do. Through this collaboration, we look forward to fueling creativity for the next generation of filmmakers and seeing the ways in which their art shapes the cinema industry for years to come.”