Sony announces a new sister to the EX1, the new EX3 with interchangeable lenses. You know you’re in a room with tech guys when Miss Universe 2008 walks out on stage to intro the EX3 and the crowd is taking more pictures of the camera, than Miss Universe.

Of course Sony didn’t hand out press information, instead pushing attendees to the web. Honestly, that feels a little lame for a press conference. But adding insult to injury, the link for the EX3 information goes nowhere. Nice job PR folks. Here’s the link to all of the NAB Sony news, perhaps they’ll update their broken links soon: Sony NAB Press Info

Alec Shapiro SVP of Sony’s Business and Professional division did share some interesting facts with us:

Sony’s NAB booth is an incredible 26,000 square feet – the largest o at NAB
Their HD linup goes from $1,800 to over $200,000
Sony has sold over 31,000 units of XDCAM worldwide
Sony will display a prototype of a WiFi workflow at their booth.
There’s a new 60GB External Storage Unit with G Sensor and compatible with SxS Pro
Clip Browser software will be updated to 2.0
New BVM-L420 – 42″ LCD Display
New Luma display models
OLED Camera Viewfinder