SALT LAKE CITY (Oct. 13, 2008) – Sorenson Media today announced its Sorenson Squeeze application won the 2008 Streaming Media magazine Readers’ Choice Award for Encoding Software. This is the second year in a row Sorenson Squeeze has won the top prize in its category.

“Congratulations to Sorenson Media,” said Streaming Media editor Eric Schumacher-Rasmussen. “It is significant that Sorenson Squeeze was voted top choice for encoding by our readers, who are the software end users.”

Streaming Media magazine, one of the industry’s leading multimedia resources, announced the Readers’ Choice Awards results during a reception at the Sainte Claire Hotel in San Jose, Calif. on Sept. 24. The awards reception was part of the annual Streaming Media West 2008 event held at San Jose’s McEnery Convention Center. The awards were decided by votes from 3,893 users of multimedia software.

“Winning the readers choice two years in a row shows that our core values of easy-to-use, high-quality video really resonate with our customers,” said Matt Cupal, president and COO of Sorenson Media. “This award is special because it comes directly from the users of our software, which is the ultimate endorsement of any product.”

For more information about Sorenson Squeeze 5, visit www.sorensonmedia.com. For more information about the Streaming Media Readers’ Choice Awards, visit www.streamingmedia.com.